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Join us in inspiring a social and sustainable mindset within our community by encouraging positive attitudes towards change. Learn more about our advocacy efforts below.

Aquarium Conservation Partnership


The Aquarium Conservation Partnership (ACP) is a collaboration of public aquariums in 18 states committed to advancing conservation of the world's ocean, lakes, and rivers through consumer enagement, business leadership, and policy changes. 

Priority areas for ACP partners include:

  • Reducing the sources of plastics pollution in oceans and freshwater ecosystems.
  • Increasing protection of important ocean and freshwater ecosystems.
  • Improving the sustainability of fisheries and aquaculture.

Learn more about the ACP Partnership  Take your first step in reducing plastics pollution

Seafood Watch


The River Museum actively supports and endorses Monterey Bay Aquarium’s Seafood Watch Program and use guidelines they’ve formulated based on scientific research to better assist us in our efforts to be seafood sustainable.

Seafood sustainability is the practice and management of harvesting or producing seafood with minimal impact to the environment. The Museum & Aquarium practices seafood sustainability when purchasing food for animals in our care. We also encourage visitors to the museum to participate in the program as well through face-to-face engagement and education. Seafood Watch pocket guides are available to guests free of charge at our box offices and can help visitors make informed decisions on their next seafood purchase.

Join us and become a steward by visiting Seafood Watch and downloading the app on your phone today!


Monarch SAFE

Monarch Butterfly

The Monarch Butterfly (danaus plexippus) is an iconic and widespread brush-footed butterfly. It is one of hte most recognizable insects in the world with its beautifully patterned orange, black, and white wings.

We need your help to keep monarchs SAFE throughout their migration. Unfortunately, the migratory populations of monarch butterflies have experienced dramatic declines over recent decades. Eastern overwintering populations have decreased by 80% and Western populations have decreased by as much as 99%. 

Major threats to North American monarchs causing these steep declines include habitat loss, pesticides, climate change, and disease--intensified through year-round tropical milkweed availability and captive rearing in warmer regions.

Monarch butterflies are nectar generalists as adults and their larvae feed on milkweeds and closely related species. To feed the migration, we need both flowers full of nectar and milkweed to support monarchs throughout their life stages.

We need your help to bolster the habitats for monarch butterflies in order to recover and sustain the species' populations.

Join us in helping bolster habitats for Monarch Butterflies by planting native, pollinator-friendly gardens in your backyards, communities, cities, and farmlands, and together we will create a conservation corridor between Canada and Mexico for both Eastern and Western populations.

Learn more about how you can become a steward in your own back yard by visiting and participating in our partners' programs below:

Become a Good Neighbor and pledge to reduce pesticide use:

Good Neighbor Iowa  
Find the perfect combination of native plantings through Blank Park Zoo's Plant.Grow.Fly.

Get resources, including grant funds, to create residential pollinator habitats in Dubuque County through the Dubuqe County Conservation Board.

Mowing To Monarchs